BOTANICA LUXURY VILLAS
THE SECRET PHENOMENON
Video Production
3d + cgi
Creative Concept
Real Estate
"Revealing A Secret"
These words seem to contradict themselves. Isn't a secret something you should keep hidden?
Botanica Luxury Villas mandated / / / / / to come up with a concept that would tell the tale of a hidden gem, that should be unveiled only when the right conditions are met.
More than another luxury villas project in Phuket, Thailand, the latest vision from K'Attasit Intarachooti needed something grandiose yet elegant and subtle, to sublimate the craft, atmosphere and out of this world promise offered by the Botanica Grand Avenue project.
Challenge
The client was in need of reinventing the way they communicate, in order to generate more traction and brand awareness for their incoming project.
/ / / / / noticed that most of the communication was about the building phase, and not about the promise (except for one existing video) but it was too grounded, thus lacking any magic and hopeful promise that the client was hoping to trigger.
Results
THB 1.2B in sales ($33M)
45K organic views in 2 weeks
Massive billboard in Phuket main junction
Behind The Scene
Crew & Credits
Agency
/ / / / / SLAAAAASH.Studio
Client
Botanica Luxury Villas
Marketing Producer
Dylan Holtman
Video Production
Fat Mango
XR Studio
Supreme Studio
Shot on location in
Bangkok & Phuket, Thailand
Director
Boss Wasakorn
Director of Photography
Bhurin Treetampinich
Executive Creative Director
Hadrien Arden Enlart
Line Producer
Nico Rass
VFX Supervisor
Cyrus James-Khan
SFX Supervisor
Tony Wall
Music Composer
AXL OTL
